CALERO MEDIA SYSTEMS LAUNCHES WEB-TO-TV.COM

- Play Any Web Video On Your TV -

Mountain View, CA – January 7, 2008

The Product

• Calero Media Systems today announced the launch of Web-to-TV.com.
• Calero’s W2TV^TM software resides on a user's laptop and on a Web-to-TV (W2TV) Player system connected to their TV.
• For the first time, any web video can be streamed to the user's TV set - controlled with their laptop - from the comfort of their couch - and without disturbing their family's regular TV viewing.
• W2TV players are small form-factor PCs manufactured by Acer, HP, Sony and others - suitable for home entertainment centers.
• Calero’s W2TV Software Suite supports both Microsoft Windows XP and Vista.  W2TV Software is sold separately or bundled with W2TV Player systems.
• Typical users will have broadband and a wireless LAN.  While 802.11b
  can be used, 802.11g or 802.11n are preferable.
• Calero’s W2TV supports all content providers.

 The Market

• Streaming media content is everywhere, and consumers want media they find with their laptop to play on their TV.  Not just iTunes videos from Apple, or the full season of CSI from Amazon UnBox or CBS innertube, but any videos on the Internet - on demand.
• Pay or free, streaming or downloaded, Web videos come in different compression formats like H.264, Flash, Quicktime, Windows Media Player, or proprietary software players.
• While Google’s YouTube is most popular, users also want Web videos from Apple, Joost, BitTorrent, Veoh, AOL, MSN, Yahoo and others.

 Quotes

Attributed to Ellie Victor, Co-CEO at ZOOM Marketing.

• Our research shows that consumers want to view streaming video from the web on their TV -- instead of crowding around a laptop. 
• None of the existing options make it easy for customers to connect the web to their TV.  Calero has taken a fresh approach.

Attributed to Sam Beal, VP of Marketing at Calero Media Systems.

• It takes a Pentium-class machine to play the latest codecs, and the W2TV Players our partners sell can handle them all.
• Our software comes bundled and lets you remotely control the Player from your couch, without disturbing your family’s favorite TV programming. 
• Many of our W2TV Players have HDMI or DVI outputs supporting popular HDTVs.
• The industry doesn’t want a repeat of the Web TV fiasco of the 90s.  Families don’t want someone surfing the Web on their new Plasma or LCD TV!  W2TV lets users find videos with their laptop.
• W2TV Players also play digital photos and home movies.  When friends come over, just a few commands from your laptop and your vacation photos magically appear on TV. 

Price and Delivery

• W2TV Players start at under $399 and include Calero’s W2TV Software Suite. 
• W2TV software is also available separately for $99 and a 30-day trial is currently offered. 
• For more information, go to www.Web-to-TV.com  or call 650-492-5443.

The Company

• Calero Media Systems develops and provides innovative solutions for Web media capture, management and play.
• Calero is a Silicon Valley startup founded in 2006 by Sam Beal, Bob Osann and Joe Zott.

Media Contact

Sam Beal
650-224-1503
Sam@Web-to-TV.com